March 2015

The fact is…

Facts are not as convincing as we might want them to be.

Facts work for engineers. Facts build bridges.

Unfortunately, for marketers, facts can’t build bridges to customers.

It would be so much easier if they did. It would be

The Universal Laws of Business, Part One

Newton knew business

Isaac Newton


Isaac Newton was more than just a big brain and magnificent hair.

He knew his business.