August 2015

The human brand

A brand is a vehicle for creating and maintaining value.

The product is the product.
The quality of the product is the responsibility of manufacturing or operations
The value of the product is the responsibility of marketing and HR.
The realisation of that value is the responsibility of sales.

Despite its vital role in their continued survival, too many businesses do not understand value.
And they assume value and profit have a linear relationship.

Making stuff up

... maybe it's just easier to see the potential in junk.

My entire career has been made up.
I had help. But any success I’ve had has been a result of pure invention.
It started small. One tiny bending of a phrase.
It seemed innocent enough. But my creative director bought it.
And it went from there.
I’ve just kept on making stuff up.

Sometimes I’ve had the good fortune to