Is there grass growing on your brand?

We choose grass for our lawns because it’s soft (nice to walk on) and green (pleasant to look at). It reduces dust and makes a yard cooler. A manicured lawn is a thing of beauty and a joy for home-owners.

My son likes to play soccer.

We don’t have a big back yard.

As a result, there are patches where it’s more dirt than lawn.

The constant battle between lawn and soccer

This makes it harder to create that lush green feeling, but it keeps him away from his iPad.

It’s a compromise. It’s not perfect. But it works for us.

Here’s the thing.

Getting the grass growing where I want it to is a constant struggle.

In the heat of the summer, when the back yard is a dry mix of dust and clipping, I’ll find grass shooting up in the middle of the concrete driveway or between the rocks in my rockery.

I don’t need this here. I need it on the lawn.

And, for some reason, while the grass in the lawn can be removed just by walking past it (or so my daughter claims when I asked her about this)

The grass just disappeared. I think my friends did it.

the grass in the rockery is harder to pull up than a ten year old’s footy socks.

It’s a constant battle – pulling out the weed-y grass and tending the lawn-y grass.

It’s a bit like brand management.

And the impact the habits of your people have on your reputation.

The good habits need constant monitoring.

The bad ones can be a devil to remove.

And your reputation depends on where you invest your energy.