February 2015

What’s your thing?

What’s your thing?

Your, you know, thing

The thing that makes you you.

What’s your purpose?

What’s your why?

Why do you do your do?

Don’t waste my attention

Two stories today from the wonderful world of marketing.

Just noticed the new tagline for Gippsland Dairy.
Made slower to taste better.


I love it. Because I believe it. And I don’t care if it’s true or not. It does taste better (probably because of some added sugar or something) – it’s creamier and I love it.