![make-it-simple](http://www.brandclarity.com.au/wp-content/uploads/2019/03/make-it-simple.png)
Clarity helps you see the smoothest path through the chaos
![make-it-relevant](http://www.brandclarity.com.au/wp-content/uploads/2019/03/make-it-relevant.png)
Clarity helps you find what’s really important to your customers
![make-it-true](http://www.brandclarity.com.au/wp-content/uploads/2019/03/make-it-true.png)
Clarity identifies the simple truths that drive choice and desire
![make-it-different](http://www.brandclarity.com.au/wp-content/uploads/2019/03/make-it-different.png)
Clarity shows you the most profitable gap in the market
![stories create value All value is perceived value](http://www.brandclarity.com.au/wp-content/uploads/2019/03/stories-create-value.png)
Value is created by what we believe : Belief is created by the stories we tell.
SERVICES
HOW TO TELL THE STORY THAT SELLS
![five circles Create a story](http://www.brandclarity.com.au/wp-content/uploads/2019/03/five-circles.png)
![step one](http://www.brandclarity.com.au/wp-content/uploads/2019/03/arrow-find-truth.png)
HOW WE DO IT
HOW WE FIND YOUR TRUTHS
Competitor and Market Research
Consumer Insights
Mapping Current State
Aligning Business Goals with
Marketing Purpose
![Find your story](http://www.brandclarity.com.au/wp-content/uploads/2019/03/arrow-find-story.png)
HOW WE HELP
HOW WE FIND THE UNDERLYING
THEME OF YOUR STORY
Brand Strategy
Brand Architecture
To-Market Strategy
Key Messaging
![Tell your story](http://www.brandclarity.com.au/wp-content/uploads/2019/03/arrow-tell-story.png)
THE KEY COMPONENTS
TO TELL IT YOU NEED TO KNOW:
Who to tell it to
Where to tell it
When to tell it
How to tell it
What you want them to do afterwards
![Tell your story better](http://www.brandclarity.com.au/wp-content/uploads/2019/03/arrow-tell-better.png)
CREATING YOUR STORY
TELLING YOUR STORY NEEDS:
Concept | Ideation
Development
Concept Refinement
Design
| Writing
Research
| Workshops
![Tell the same story over and over](http://www.brandclarity.com.au/wp-content/uploads/2019/03/arrow-keep-consistent.png)
FRAMEWORKS
KEEPING YOUR STORY CONSISTENT
Brand Guidelines
Language Frameworks
Advertising Templates
Collateral Templates
Behavioural Alignment