Consistency saves you money.
Brand guidelines help you create a consistent presence in the market, so it’s easier to tell chapters in the same story rather than tell a whole new story every time you go to market.
Consistency helps build a reputation faster.
If people like your story, help them find the next instalment.. Brand guidelines ensure consistent expression across all aspects of your marketing.
Consistency helps customers recognise who’s telling the story, no matter where you’re telling it. Brand guidelines ensure consistent messaging: online, in print, on television. So you’re not wasting your marketing dollars trying to tell a whole new story, every time.