Your business is like a live band in a pub.

A great experience is one where there’s always a connection.
Cheeky banter between the band and the audience.
You make them smile. Make them cry. Get them all to sing along.
The players get it all together. And. It. Rocks.

There’s always that moment – if you’re like me and tend to leave before the band finishes playing – when you’re walking away from the pub.
And the only sound you can hear is the bass beat.
The beat you couldn’t hear while you were actually in the pub.
You just kind of felt it – while the rest of the magic was happening.

If the music was great, it’s sometimes enough to make you want to turn around and do it all again.

If the music wasn’t, it’s a sad reminder of a lost opportunity.

Your business is like that band.

When the customer leaves the immediate experience, what’s the feeling they carry with them?
What’s the Boom Boom Boom that reminds them of the experience.

It’s what remains when they can’t hear the words any more.
When they’re not there to see the visual delights – a manic frontman and two glistening back-up singers.
It’s not the free beer, or the two for one offer if anyone can name the band’s drummer.

It’s the “Oh, I really want to turn around and do that all again” feeling.

As any good rhythm section can tell you, it’s the thing that drives the music. The beat that sets the rhythm.

The bit that connects with the guts of your audience.

Does your business have one?

And do you have a good enough rhythm section to make the most of it?

 

Originally published by Brand Clarity, May, 2010